Few vaping brands have grown as quickly as IVG. What started as a small operation in Lancashire has turned into one of the most recognised names in the UK vaping industry, and the company now has its sights set on reaching £1 billion in annual revenue within the next few years.
For anyone who follows the IVG Ireland range, this kind of growth will not come as a surprise. IVG has built its reputation on consistency, wide flavour variety, and products that keep customers coming back. That loyal following is a big part of what is fuelling this next stage of expansion.
From a Small Lancashire Business to a Nationwide Name
IVG was founded in 2016 by entrepreneur Ahsan Bawa. At the time, it was a modest local venture. Today, it employs more than 180 people in Lancashire alone and over 250 people across the UK. The brand's products are now stocked in major supermarket chains including Tesco, Asda, Morrisons, and Sainsbury's, along with convenience retailers like Spar, Nisa, and Premier. In total, IVG products are estimated to be available in around 40,000 retail locations across the country.
That kind of retail reach does not happen by accident. It reflects years of building trust with both retailers and everyday vapers who wanted a brand they could rely on wherever they shopped.
Why IVG's Products Remain in High Demand
A big part of IVG's growth comes down to how well its product range has kept pace with what vapers actually want. The brand's disposable range, including devices like the IVG 2400, remains one of the most requested lines among shoppers looking for long lasting flavour and smooth performance in a simple, no-fuss device. Fruity flavour combinations tend to be the most popular choices, though the brand has continued to expand its lineup to cover everything from menthol blends to dessert inspired flavours.
This variety is a major reason IVG has managed to hold its position as one of the most in demand vape brands, both in the UK and increasingly across international markets like Ireland. Customers know that when they pick up an IVG product, they are getting a consistent experience, which builds the kind of repeat buying behaviour that turns a regional brand into a national one, and eventually into a global one.
What This Growth Means for the Wider Vaping Market
IVG's expansion is also a sign of where the vaping industry as a whole is heading. As more established brands scale up their operations and retail partnerships, the market is shifting toward companies that can offer both reliability and variety at scale. Smaller or newer brands may struggle to compete with the kind of distribution network IVG has built over the past several years.
For vapers browsing the IVG collection, this growth story helps explain why the brand has become such a dependable choice. A company that is investing this heavily in its future is one that is likely to keep innovating on flavour, device design, and overall product quality.
Looking Ahead
Reaching £1 billion in revenue is an ambitious target, but IVG's trajectory over the past few years suggests it is within reach. With a strong retail footprint already in place across the UK and growing demand internationally, the brand appears well positioned to keep building on the momentum it has created since 2016.
For now, IVG's continued popularity comes down to something simple. It keeps delivering the flavours and quality that vapers actually want, which is exactly why it remains one of the most searched and most purchased vape brands in the market today.
